We do not use synthetic chemicals, irritants (such as ethanol), GMOs (genetically modified organisms), nano particles or animal derived ingredients.
This includes; formaldehyde producing preservatives, parabens, propyl glycol, sodium laurel sulfate, artificial colours, fragrances and all the other commonly used cosmetic chemicals which are cause for concern amongst health advocates.
The body is an incredible instrument with a natural capacity to renew and care for itself. We believe that chemical and synthetic additives in body care products unnecessarily burden the body and interfere with its natural balance.
In fact there is increasing public awareness as to the detrimental effects of toxic overload on our health and wellbeing. We may only have limited control over the chemicals and pollutants we are exposed to in our environment, but we do have a choice about what we directly ingest. It is important for our health and wellbeing, to minimise the toxins we absorb through our skin and diet.
Although once believed to be a barrier, we now know skin is permeable, with at least 60% of what is applied to it travelling into the bloodstream.
It is estimated that the average person absorbs up to 2kg of chemicals through toiletries and cosmetics every year.
A new report reveals that there are up to 515 chemicals applied by women each day to their bodies. (Bionsen) A moisturiser can contain over 30 different chemicals and a perfume up to 400.
Thus, we encourage you to read the ingredient listings of your beauty products so you know what you are really putting into your body and can make informed choices.
"89% of 10,500 ingredients used in personal care products have not been evaluated for safety by the CIR, the FDA, nor any other publicly accountable institution," Environmental Working Group.
Studies are starting to show how many hair and skin care products contain potentially harmful, poisonous (toxic) and even carcinogenic ingredients, especially when used in combination. The cumulative effects of these make long term exposure to even small amounts a possible real health risk.
The following is a general summary of the types of ingredients we avoid as we believe they contribute to the toxic overload Earth is suffering at this time. They are unbearable to those of us sensitive to their side effects.
Parabens, including methyl-, butyl-, ethyl-, and propyl-, often cause skin irritation, and there is concern that parabens may be linked to the development of breast cancer. According to study published in the Journal of Applied Toxicology, parabens have been found in tissue samples from human breast tumors.
Artificial Colours and Fragrances: Found to cause one third of all cosmetic allergies with other potential health risks.
Propylene Glycol: Used in many baby lotions and cosmetics and also found in cigarettes, paint remover, brake fluid etc with potential health effects of liver, kidney damage, neurotoxicity, skin rashes and dermatitis. Shown to cause a significant number of skin reactions and it is named as a primary irritant to the skin even in low levels of concentration. 
Petroleum by-products: e.g. Mineral Oil aka petrolatum, paraffin
Manufactured from crude petrol, mineral Oil forms an occlusive barrier on the skin, effectively preventing the skin from breathing and function normally. This barrier can inhibit the skins’ own capacity to moisturise itself, which may lead to excessive dryness and/or fluid retention. They are widely used in ‘baby oils’ and moisturising creams.
PEG compounds: Found in many cosmetics and pharmaceuticals. May release Formaldehyde - known carcinogen in aqueous solution. Kidneys, skin at risk on contact. Some PEG compounds are work as penetration enhancers that increase exposures to carcinogens and other ingredients of concern.
Preservatives that release formaldehyde:
EPA classifies formaldehyde as a probable human carcinogen. Found in the following ingredients: